01
设计咖啡馆时，我们在设计什么？
—— 一场关于空间的实验
What Are We Designing When We Design a Café?
— An Experiment in Space
主题简介：
本次分享将聚焦于近年来主持设计的多个头部咖啡品牌线下门店实际案例，深入探讨其背后的创作逻辑与实现过程。内容将涵盖从空间概念构思、叙事主题营造，到具体材料的选择、搭配与创新应用，以及如何通过设计语言诠释品牌精神与提升消费体验。
同时，也将系统总结在这些项目实践中积累的宝贵经验，包括如何平衡创意与商业诉求、应对不同空间条件的挑战、以及可持续设计思维的落地等，希望能为听者提供切实的参考与启发。
This presentation will focus on real-life case studies of offline stores for several leading coffee brands that I have spearheaded in recent years, delving into the creative logic and implementation processes behind them. The content will cover everything from spatial concept development and narrative theme creation to the selection, pairing, and innovative application of specific materials, as well as how design language interprets brand spirit and enhances the consumer experience.
At the same time, it will systematically summarize the valuable insights gained from these project practices, including how to balance creativity with commercial demands, address challenges posed by different spatial conditions, and implement sustainable design thinking. The aim is to provide the audience with practical reference and inspiration.
嘉宾姓名
赵晓玲/Zhao Xiaoling
赵晓玲，东南大学建筑学本科，德国达姆施塔特工业大学建筑学硕士，国家一级注册建筑师，另外建筑主持建筑师。主持过数十家头部商业品牌的空间设计，包括 M Stand、 Seesaw、 Morse Café、Humanscale、春沐源等。
Zhao Xiaoling: Bachelor of Architecture, Southeast University; Master of Architecture, Technical University of Darmstadt, Germany; National First-Class Registered Architect; Chief Architect of Lingwai Studio.She has led the spatial design for dozens of leading commercial brands, including M Stand, Seesaw, Morse Café, Humanscale, and Spring Mist Valley.
活动时间
2025年11月20日14:00-15:30
November 20 2025,14:00-15:30
活动地点
艾德艺术设计学院一层大阶梯
First Floor Grand Staircase, Xi'an Eurasia University Art and Design School
02
可持续性设计思维
Design thinking for sustainability
主题简介：
如今，可持续发展已成为我们所有人关注的首要问题，这一点从全球各方为应对地球及人类生存所面临的挑战而付出的努力中可见一斑。这些挑战要求我们以包容多元共生、认可现有体系复杂性的方式开展协作、发挥想象并进行创新。同时，它们也将促使我们审视指导自身决策的价值观，以整体思维考量我们所做决策和所采取行动会产生的影响。在我们探索如何运用设计思维重新审视这些挑战的过程中，你需要学会容忍不确定性、承担创造性风险，并接纳令人不安的事实。你还需要学会换一种思维方式思考问题，并开展协作。这就是设计思维，也是我们将改变世界的方式。
Sustainability is a primary concern for all of us today, as can be seen from the global efforts to navigate the challenges that face our planet and humanity’s survival. These challenges require us to collaborate, imagine, and innovate in ways that embrace pluriversality and recognise the complexity of existing systems. They will also force us to interrogate the values that guide our decisions andthink holistically about the impact of the decisions we make and actions we take. As we explore how design thinking can be used to reframe these challenges, you will be asked to tolerate ambiguity, take creative risks, and accept uncomfortable truths. You will be asked to think differently and work collaboratively. This is design thinking and this is how we will change the world.
嘉宾姓名
Jo Li Tay（澳大利亚）
Jo Li Tay博士（Dr Jo Li Tay）是一位设计师、教育家和研究员，常驻西澳大利亚洲珀斯。目前担任澳大利亚科廷大学设计与建筑环境学院的副院长。在转入学术界之前，Jo Li曾在公共、私人和非营利部门担任平面设计师十年。她拥有科廷大学颁发的文学学士（荣誉学位）（2002年）、中等教育研究生文凭（2009年）和博士学位（2019年）。她的博士论文题为《学习体验中互动性的映射模型》，其研究兴趣包括美学、互动性、体验设计、学习、可持续性和设计思维。她曾在国内外会议上发表演讲，包括澳大利亚大学艺术与设计学院协会会议（2015年、2019年）、AMPS会议（2023年）以及设计原则与实践会议（2014年、2025年）。Jo Li在本科和研究生阶段教授设计理论、设计原则和设计思维等相关课程，并因在“设计思维导论”课程中的教学工作获得了科廷大学的学院教学奖。她喜欢涉足创业类副业项目，其中之一是共同创立了一家名为Flock2go的移动应用公司。
Dr Jo Li Tay is a designer, educator, and researcher based in Perth, WA. She is currently an Associate Head of School at the School of Design and the Built Environment, Curtin University. Jo Li worked across the public, private, and not-for-profit sectors as a graphic designer for 10 years before making the switch to academic life. She has a Bachelor of Arts (Hons) (2002), Graduate Diploma in Secondary Education (2009), and a PhD (2019) from Curtin University. Her PhD was on "A Model for Mapping Interactivity in Learning Experiences" and her research interests include Aesthetics, Interactivity, Experience Design, Learning, Sustainability, and Design Thinking. She has previously presented at national and international conferences, including ACUADS (2015, 2019), AMPS (2023), and the Design Principles and Practices conference (2014, 2025). Jo Li teaches across undergraduate and postgraduate units in design theory, design principles, and design thinking, and has received a Faculty teaching award at Curtin in recognition of her work in the unit Introduction to Design Thinking. She enjoys dabbling in entrepreneurial side projects, one of which involved co-founding a mobile app company, Flock2go.
活动时间
2025年11月20日14:30-16:00
November 20 2025,14:30-16:00
活动地点
艾德艺术设计学院设计与媒体实验中心西翼一层大厅
West Wing Lobby, Experimental Center of Design & Media
Xi'an Eurasia University Art and Design School
03
跨专业赋能：堆友工具的全场景应用指南
Cross-disciplinary Empowerment:
A Comprehensive Application Guide for Duijoy Tools
主题简介：
聚焦阿里国际数字商业集团出品的一站式AI 设计平台 —— 堆友，将全面拆解其核心功能矩阵与多行业实践成果。作为背靠通义大模型技术、入选多项年度热门 AIGC 工具榜单的平台，堆友以 “零门槛创作” 为核心，整合 AI 生图、AI 视频、十大垂直行业工具等全能设计能力，同时搭建起拥有 2 万 + 特效模板、2700 万 + AIGC 作品的内容生态。讲座将详细介绍平台如何通过首尾帧生成视频、一键改图等功能，满足电商营销、文旅宣传等多元场景需求，助力不同专业程度的创作者快速掌握 AI 设计工具，解锁高效创作新可能。
Focusing on Duijoy, an all-in-one AI design platform developed by Alibaba International Digital Business Group, this session will provide a detailed analysis of its core functional modules and practical applications across various industries. Leveraging Tongyi's large model technology and recognized in multiple annual AIGC tool rankings, Duijoy is built around the concept of "zero-barrier creation." It combines comprehensive design capabilities, including AI image generation, AI video production, and specialized tools tailored for ten major industries. The platform also features a rich content ecosystem with over 20,000 effect templates and 27 million AIGC works. The presentation will demonstrate how Duijoy addresses diverse needs—from e-commerce marketing to cultural tourism promotion—through features like first-and-last-frame video generation and one-click image editing. It aims to empower creators of all skill levels to quickly adopt AI design tools and explore new possibilities for efficient content creation.
嘉宾姓名
阮靖萍/Ruan Jingping
阿里国际数字商业集团AI设计认证讲师；工信部数智设计产教融合专家，禾田星锐教育视觉教研创始人、“智慧杯”高校文学和艺术创新活动优秀辅导教师、AIGC全民视觉创作大赛优秀指导老师。
AI Design Certified Instructor, Alibaba International Digital Commerce Group; Digital-Intelligent Design Industry-Education Integration Expert, Ministry of Industry and Information Technology; Founder of Visual Teaching & Research at Hetian Xingrui Education; Outstanding Instructor of the "Wisdom Cup" National Literary and Art Innovation Competition; Excellent Instructor of the AIGC National Visual Creation Competition.
活动时间
2025年11 月 21日15:00-16:30
November 21 2025,15:00-16:30
活动地点
艾德艺术设计学院设计与媒体实验中心西翼一层大厅
West Wing Lobby, Experimental Center of Design & Media，
Xi'an Eurasia University Art and Design School
04
未来设计师的竞争力：创造、跨界与自我驱动
The Competitiveness of Future Designers:
Creation, Interdisciplinarity, and Self-Motivation
主题简介：
孙建华老师长期活跃于设计、艺术与市场一线，以接地气的语言与敏锐的观察著称。他将围绕“设计如何从生活中生长”、“跨界如何为创意打开新通路”、“年轻设计师如何构建自己的职业竞争力”等核心内容展开。讲座旨在为准备走向职场或正处于探索阶段的设计青年提供一套切实、有启发性、可落地的思考框架，让大家在未来的设计道路上更清晰、更自信、更具行动力。
Sun Jianhua has long been active on the front lines of design,art, and the market, and is known for his down-to-earth communication style and sharp observational insights. In this lecture, he will explore key topics such as “how design grows out of everyday life,” “how cross-disciplinary thinking opens new pathways for creativity,” and “how young designers can build their own professional competitiveness.” The session aims to provide design students—whether preparing to enter the workforce or still in an exploratory stage—with a practical, inspiring, and actionable framework to help them move forward with greater clarity, confidence, and momentum in their design journey.
嘉宾姓名
孙建华/Sun Jianhua
东华大学“时尚创意学院顾问”、东华大学（上海）服装艺术设计学院硕士研究生校外导师；富美帽饰博物馆馆长、帽仕汇创始人（南通富美服饰有限公司董事长）、中国服装协会评委，中国帽饰行业最具影响力人物。
Advisor of the College of Fashion & Creativity at Donghua University;
Off-campus Master’s Supervisor at the School of Fashion and Art Design, Donghua University (Shanghai);
Director of the Fumei Hat Museum and Founder of HatsHub (Chairman of Nantong Fumei Apparel Co., Ltd.);
Judge of the China National Garment Association and one of the most influential figures in China’s hat industry.
讲座时间
2025年11月26日 14:00-15:30
November 26 2025,14:00-15:30
活动地点
艾德艺术设计学院一层大阶梯
First Floor Grand Staircase,
Xi'an Eurasia University Art and Design School
05
谁错过了希尔玛·埃芙·克林特？
Who Overlooked Hilma af Klint？
主题简介：
通过介绍希尔玛·克林特——一位通过灵修创作出艺术史上最早抽象绘画的瑞典女性画家的传奇人生，并纵观与她同期出现的 20 世纪初激进的俄国结构主义、荷兰新风格主义以及革命性的德国包豪斯运动，揭示抽象艺术如何深刻地影响了艺术与设计的发展，从而重新建构人类的生活。
By presenting the legendary life of Hilma af Klint—a Swedish female painter who created some of the earliest abstract paintings in art history through spiritual practice—and by surveying the radical Russian Constructivism, Dutch De Stijl, and revolutionary German Bauhaus movements that emerged in the early 20th century alongside her, this lecture reveals how abstract art profoundly influenced the development of art and design, thereby reshaping human life.
嘉宾姓名
张兴/Zhang Xing
艺术家 / 策展人 / 当代艺术教育者
毕业于西安美术学院及英国中央圣马丁艺术与设计学院，曾任教于西安美术学院。积极参与东西方当代艺术的文化交流，多次策划国内及国际当代艺术展览。现主要研究方向为西方现当代艺术史。
Artist, Curator, and Contemporary Art Educator
Graduated from Xi’an Academy of Fine Arts and Central Saint Martins, UK. Former faculty at Xi’an Academy of Fine Arts, actively involved in East-West contemporary art exchanges, and curator of multiple domestic and international exhibitions. Currently specializes in Western modern and contemporary art history.
活动时间
2025年11月27日 19:00--21:00
November 27 2025,19:00–21:00
活动地点
西安欧亚学院春山里木礼堂
Auditorium, Spring MountainCommons,Xi'an Eurasia University
06
设计研究与概念的落地性
Design Research and The Practical Application of Concepts
主题简介：
讲座聚焦设计从创意到现实的转化逻辑，以汇报人不同时期的四个实际落地设计项目为依托，展现多元场景下的落地路径。研究打破传统设计的形式桎梏，强调概念源于生活实践而非单纯的形态探索。从甲方需求、业态特性、品牌内涵到在地文化，每个项目均以精准调研为基础，通过空间规划、材质选型、功能融合等具体手段，平衡创意表达与实用价值。设计过程中兼顾效果、成本与持久性，既保留核心概念的独特性，又通过科学施工与细节打磨实现落地，为商业空间设计提供了兼具理论深度与实践参考的范例。
The lecture focuses on the logic of transforming design from creative concepts to tangible reality, drawing upon four realized projects from different phases of the presenter's career to demonstrate implementation pathways across diverse scenarios. Breaking free from the formal constraints of traditional design, the research emphasizes that concepts should originate from lived experiences rather than mere formal exploration. From client requirements and business characteristics to brand ethos and local culture, each project is grounded in meticulous research, balancing creative expression with practical value through spatial planning, material selection, and functional integration. The design process consistently addresses visual impact, cost efficiency, and sustainability—preserving the uniqueness of core concepts while achieving realization through scientific construction and meticulous detailing. These projects collectively offer exemplary cases for commercial space design, integrating theoretical depth with practical reference value.
嘉宾姓名
杨楠/YangNan
杨楠，现苏州大学建筑学院讲师、博士后，苏州平介设计合伙人。英国利物浦大学建筑学博士，荷兰代尔夫特理工大学建筑学硕士。杨楠回国前曾就职于荷兰MVRDV建筑及规划设计事务所，于2017年获得美国绿色建筑LEED认证专家，于2021年获得英国皇家特许注册建筑师。2021年入选福布斯中国30岁以下精英榜封面人物，2022年入选40Under40中国设计杰出青年，2023年入选长三角最美文化空间大赛年度十佳设计师，2024年入选上海勘察设计协会新锐设计师，中国建筑学会百名杰出青年工程师，胡润中国设计师榜优秀作品。获得省级、市级设计奖项10余项，获得第一发明人的发明专利1项，实用新型专利2项，发表期刊论文10余篇。
Yang Nan is currently a lecturer and postdoctoral fellow at the School of Architecture, Soochow University, and a design partner of Parallect Design. Doctor of Architecture, University of Liverpool, UK; Master of Architecture, Delft University of Technology, the Netherlands.
Before returning to China, Yang Nan worked in MVRDV in the Netherlands, and was certified as a LEED certified expert in green building in the United States in 2017 and a Royal Chartered Registered Architect in 2021. In 2021, he was selected as the cover figure of Forbes China's elite list under 30 years old. In 2022, he was selected as 40 Under40 outstanding young Chinese designers. In 2023, he was selected as the top ten designers of the most beautiful cultural space competition in the Yangtze River Delta. In 2024, he was selected as the new designer of Shanghai Survey and Design Association, and 100 outstanding young engineers of China Architectural Society, Excellent works of Hurun China Designer List.
He has won more than 10 provincial and municipal design awards, one invention patent of the first inventor, two utility model patents, and published more than 10 journal papers.
活动时间
2025年12月1日14:00——16:00
December 1 2025,14:00——16:00
活动地点
艾德艺术设计学院一层大阶梯
First Floor Grand Staircase,
Xi'an Eurasia University Art and Design School
07
图形化工业软件驱动的智能机器人实践
Practical Application of Intelligent Robots Driven by
Graphical Industrial Software
主题简介：
以往，工业六轴机械臂总以冰冷机械的形象示人，让设计相关专业的学生觉得它遥不可及。但实际上，机械臂模仿人类手臂构型，理论上，人类单手持工具能完成的事，机械臂配备相应工具也可实现，这意味着它拥有无限可能。近年来，我们用机械臂在传统建筑、工业自动化和教育领域已有诸多成功尝试。我们将深入探讨这些应用案例，剖析机械臂在不同场景下的潜力与价值，为大家开启一扇重新认识机械臂的新窗口。
Historically, industrial six-axis robotic arms have been perceived as cold, mechanical entities, making them seem inaccessible to design students. In reality, these arms mimic the structure of the human arm. Theoretically, anything a human can accomplish with a single hand holding a tool can also be achieved by a robotic arm equipped with the appropriate tooling—signifying limitless potential. In recent years, we've successfully applied robotic arms across traditional construction, industrial automation, and education. We'll delve into these use cases, dissecting the potential and value of robotic arms in diverse scenarios, opening a new window for everyone to reimagine their capabilities.
嘉宾姓名
朱鲁峰/Zhu Lufeng
朱鲁峰，大界机器人教育产品组负责人，德国建筑学硕士。具有8年以上机械臂智能建造的经验，专注于参数化算法与机器人建造（Robotic Fabrication）的交叉应用，研究方向涵盖智能建造、数字化设计及工业机械臂教育转化。拥有国际化学术背景与产业实践经验，主导开发高校机器人建造课程体系及配套教学产品，推动机械臂编程、自适应加工等前沿技术在设计教育中的落地。曾担任浙江大学、深圳大学、华南理工、上海视觉艺术学院等高校的合作讲师。
Zhu Lufeng, Chief Computational Design Developer for the Educational Product Group at Roboticplus.Ai, holds a Master's degree in Architecture from TU Darmstadt, Germany. With over 8 years of experience in robotic arm aided intelligent construction, he specializes in the cross-application of computational design and digital fabrication. His research spans intelligent construction, digital design, and the educational transformation of industrial robotic crafts. Combining an international academic background with industrial practice, he leads the development of university-level robotic construction curricula and supporting teaching materials, driving the integration of cutting-edge technologies like robotic arm programming and adaptive machining into design education. He has served as a visiting lecturer at institutions including Zhejiang University, Shenzhen University, South China University of Technology, and the Shanghai Institute of Visual Arts.
活动时间
2025年12 月 3日14:00-15:30
December 3 2025,14:00-15:30
活动地点
艾德艺术设计学院一层大阶梯
First Floor Grand Staircase, Xi'an Eurasia University Art and Design School
08
真实还是虚拟？——来自色彩实践与理论认知的话题
Reality or Virtuality? —— A Dialogue from the Perspective of
Color Practice and Theoretical Cognition
主题简介：
色彩既是光的物理属性，也是主观感知的产物。在数字技术与虚拟现实日益渗透生活的当下，“真实”与“虚拟”的界限愈发模糊。本次讲座以色彩为切入点，从实践与理论两个维度展开：一方面探讨艺术家与屏幕所呈现的色彩是客观再现还是感官幻象；另一方面追问是否存在普世的“真实色彩”，抑或我们皆身处由生理与文化建构的“色彩虚拟现实”。本场对谈不提供标准答案，而是邀请你一同走进色彩的迷宫，在真实与虚拟的张力之间，重新思考人类如何感知世界、如何被技术中介、又如何被文化塑造。
Color is both a physical property of light and a product of subjective perception. In an age where digital technologies and virtual realities increasingly permeate everyday life, the boundary between “real” and “virtual” has become ever more ambiguous. This lecture takes color as its entry point, exploring the topic through two complementary lenses: on the one hand, it examines whether the colors presented by artists or digital screens constitute objective representations or sensory illusions; on the other, it questions whether a universal “true color” exists—or if we all inhabit individual “color virtual realities” shaped by our physiology and cultural frameworks. Rather than offering definitive answers, this dialogue invites you to step into the labyrinth of color and reconsider—amid the tension between real and virtual—how we perceive the world, how our perception is mediated by technology, and how it is shaped by culture.
嘉宾姓名
张乐/Zhang Le
西安美术学院教授、博士研究生导师，鲁迅美术学院、多摩美术大学、东京艺术大学、西安美术学院艺术学硕博连读，中国艺术研究院博士后出站。长期致力于色彩理论、视觉文化与当代艺术研究。
Professor and Doctoral Supervisor at Xi’an Academy of Fine Arts. She completed her integrated Master’s and Ph.D. studies in Art Theory at Lu Xun Academy of Fine Arts, Tama Art University, Tokyo University of the Arts, and Xi’an Academy of Fine Arts, and has completed postdoctoral research at the Chinese National Academy of Arts. Her long-standing research focuses on color theory, visual culture, and contemporary art.
嘉宾姓名
国本学史/Kunimoto Norifumi
日本庆应义塾大学文学研究生院美学艺术史系博士，现任庆应义塾大学、共立女子大学外聘讲师，黄冈师范学院与西安美术学院特聘教授。同时担任日本色彩学会宣传委员会委员、著作权工作组干事。研究聚焦于日本美术史中的色彩演变、色名文化、彩色材料变迁及色彩教育史。
Ph.D. in Aesthetics and Art History from the Graduate School of Letters, Keio University, Japan. Currently serves as a part-time lecturer at Keio University and Joshi College, and as a Distinguished Adjunct Professor at Huanggang Normal University and Xi’an Academy of Fine Arts. He also holds key roles in the Japan Color Association, including serving on the Publicity Committee and as Secretary of the Copyright Working Group. His research centers on the history of color in Japanese art, including the evolution of color terminology, historical shifts in colored materials, and the development of color education in Japan.
活动时间
2025年12月3日14:30-16:00
December 3 2025,14:30-16:00
活动地点
艾德艺术设计学院设计与媒体实验中心西翼一层大厅
West Wing Lobby, Experimental Center of Design & Media，
Xi'an Eurasia University Art and Design School
·项目总监 Project Directors：
王瑛/李界序/贺镭/郭阳
Wang Ying / Li Jiexu / He Lei / Guo Yang
·项目统筹 Project Coordinators：
王佳/高原/袁雪凤/胡雪娇
曹帅/刘莎妮/黑慧越/吴娅妮
Wang Jia / Gao Yuan / Yuan Xuefeng / Hu Xuejiao
Cao Shuai / Liu Shani / Hei Huiyue / Wu Yani
·执行策划 Project Executives：
王燚/王晓彤/刘晨/刘玥頔/钱钧
张省会/张斯琪/王一诺/杨慧/朱雨溦
Wang Yi / Wang Xiaotong / Liu Chen / Liu Yuedi / Qian Jun
Zhang Shenghui / Zhang Siqi / Wang Yinuo / Yang Hui / Zhu Yuwei
·宣传执行 Promotion Executives：
李静/贾璠/景文睿
Li Jing / Jia Fan / Jing Wenrui
·主办院校 Host Institution：
西安欧亚学院艾德艺术设计学院
Xi'an Eurasia University Art and Design School
·协办院校 Co-organising Institution：
·澳大利亚科廷大学
Curtin University，Australia
·协办组织 Co-organising organisation：
·西安欧亚学院国际合作与交流中心
International Office，Xi'an Eurasia University
·合作企业 Cooperative Companies：
西安宜家家居有限公司 (瑞典）
IKEA，Xi'an（Sweden）
西安英格卡购物中心有限公司 (瑞典）
Livat，Xi'an (Sweden)
阿里国际数字商业集团 (中国)
Alibaba International Digital Commerce Group （China）
